Collection

Staple Santa Cruz riding socks with a classic Santa Cruz red block.

The Cannery Cup harkens back to the old Santa Cruz roots, while embracing all of the good times to come.

A surf inspired Santa Cruz Cap. Likely to be found concealing the mind of long-time Santa Cruz product master Geoff Casey.

Casual style for crisp days and cool nights.

Casual style for crisp days and cool nights.

Casual style for crisp days and cool nights.

When the fall lines are steep and the catch berms are small, you know what to do. Square up. This variation the classic squared tee isn't afraid to boldly rep Santa Cruz wherever it goes.

When the fall lines are steep and the catch berms are small, you know what to do. Square up. This variation the classic squared tee isn't afraid to boldly rep Santa Cruz wherever it goes.

This bold new take on our stack logo is designed to be worn while stacking up the good times and it doesn’t care who knows it. Designed to rep the wild side on even wilder rides.

This bold new take on our stack logo is designed to be worn while stacking up the good times and it doesn’t care who knows it. Designed to rep the wild side on even wilder rides.

When the fall lines are steep and the catch berms are small, you know what to do. Square up. This variation the classic squared tee isn't afraid to boldly rep Santa Cruz wherever it goes.

When the fall lines are steep and the catch berms are small, you know what to do. Square up. This variation the classic squared tee isn't afraid to boldly rep Santa Cruz wherever it goes.

Comfort meets practicallity in the newest iteration of the workwear inspried Pocket Tee. Equipped with all of the neccesary stow away space to stash your on and off trail paraphernalia. Consider it your torso's very own glovebox.

This is workwear inspired, but the Cotton French Terry is comfortable and cozy. No one will blame you if this is your new preferred sweatshirt either.

Workwear inspired, post ride approved.

Workwear inspired, post ride approved.

The powerful and light motor gives you a nudge to spend less time behind a glass windscreen and more time with your knees in the breeze. You’ll look for even more excuses to get on your bike because even a city commute can be as much fun as bike park laps