"It's a great thing when a brand grows and receives great recognition for simply making and doing what it loves to do.  It may sound simple, but it's easier said than done.  deity has done just that by not only producing great products at fair prices, but by creating a unique image of their company that truly projects their personal interests and tastes in life."

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eity is a small component (and now frame) operation that re-located to Nampa, Idaho from Portland, Oregon just several short years ago.  They are core riders interested in what some would consider the funner side of mountain biking - they like dirt jumps, street riding, pump tracks, and gravity.  So they produce handlebars, pedals, cranks, frames, etc, that work swimmingly for such riding applications.  A few of us here are into that sort of thing as well, which is why we like deity here at Joyride Cycles.  Plus it doesn't hurt that they're located just several short farm miles down the road from us, which makes product availability very easy for us!  

If you're in the market for new components or even a dj frame, you should take a look at all deity has to offer.  Because you get top quality components that come in an assortment of great colors at very fair prices.  There is zero fluff with this brand.  For your convenience, you can shop the entire catalog of deity components right here on our website.  Or if you're in Boise, you can stop in the shop and take a look at most of their items in store.  We stock most items, and items we don't have only take a day to order!  And please keep these benefits in mind when you shop for any product at Joyride Cycles:

• We stand behind every product we sell, if you have a warranty issue, we will call the manufacturer to get it straightened out.  If you need install assistance, we can talk you through it over the phone.  We've got your back.
• Price is important, and we do everything possible to get you the BEST price.  If you find a better price elsewhere, let us know.  If your purchase exceeds $150, you will receive free shipping.  It's that easy!
  

If you don't see what you're looking for, give us a call or send us an email.  We'll get you squared away.  Here is our contact info:  info@Joyride-Cycles.com, or call toll free - (866) 426-9058.  We'll look forward to hearing from you.

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Click here to view the entire deity catalog...